Marketing Automation

Marketing automation - CRM and email workflow setup

Marketing automation turns your CRM into a lead conversion engine that works 24 hours a day. We build automated email sequences, lead scoring, nurture campaigns, and CRM workflows using HubSpot, Marketo, ActiveCampaign, and custom stacks that convert more leads without extra manual effort. that works around the clock. Send the right message at the right moment without lifting a finger. We implement HubSpot, Marketo, and custom automation stacks.

NURTURE SEQUENCE DAY 0 · Welcome Subject: Welcome to Webcubator Open: 62% DAY 2 · Value Subject: 3 things we build... Open: 41% IF opened email 2 THEN send email 3a DAY 5 · Demo Book a call CTA DAY 5 · Re-engage Different angle SEQUENCE STATS Active: 2,847 contacts Converted: 184 this month CRM PIPELINE HubSpot Lead MQL SQL Prop Won JT James Thornton TechCorp · Score: 84 Hot Lead SM Sarah Mitchell GreenLeaf · Score: 71 RP Raj Patel NovaTech · Score: 62 MRR GROWTH CONV RATE 6.4 % +1.2% vs last mo Pipeline value: $284,000 · 14 active deals Avg deal: $20,285 · Cycle: 18 days
The Problem

Most businesses are leaving significant
revenue on the table every month

Leads Going Cold

A lead that doesn't hear from you within 5 minutes is 10x less likely to convert. Most businesses take hours or days to follow up - manually.

One-Size-Fits-All Messaging

Sending the same email to every contact ignores where they are in the buying journey. Irrelevant messages kill engagement and trust.

No Visibility Into What Works

Without proper attribution, you don't know which campaigns generate revenue and which are wasting budget. Guesswork is not a strategy.

Sales Wasting Time on Unqualified Leads

When marketing doesn't qualify and nurture leads before passing them to sales, your team spends hours on people who were never going to buy.

Platforms We Work With

The right platform
for your business

🟠

HubSpot

Best for growing SMBs that want an all-in-one CRM, email, and marketing automation platform. We handle setup, migration, workflow build, and ongoing management.

🔵

Marketo

Enterprise-grade automation for complex B2B journeys. Lead scoring, advanced segmentation, multi-touch attribution, and Salesforce integration.

⚙️

Custom Stack

n8n + Mailchimp/Klaviyo + your CRM - for businesses that want enterprise automation without enterprise pricing. Fully owned, fully flexible.

What You Get

Outcomes, not just deliverables

We don't sell features. We sell results. Here's exactly what you'll walk away with.

Lead Scoring System

Automatically score leads based on behaviour, firmographics, and engagement - so sales only speaks to people ready to buy.

Nurture Sequences

Multi-step email sequences tailored to each stage of the buyer journey - educational, product-focused, and conversion-driven.

Behavioural Triggers

Automations that fire when a contact visits your pricing page, opens three emails, or downloads a guide - catching intent signals in real time.

CRM Integration & Data Hygiene

Clean, structured data in your CRM with every interaction logged - calls, emails, page visits, downloads - all in one place.

A/B Testing Framework

Subject lines, send times, CTAs, and sequences tested systematically so performance improves continuously.

Revenue Attribution Reporting

Know exactly which campaigns, emails, and touchpoints generated actual revenue - not just opens and clicks.

Our Process

How we turn your vision
into working software

01

Audit & Strategy

We audit your current tools, database quality, and existing sequences - then map a full automation strategy aligned to your sales process.

02

Platform Setup & Integration

Configure your chosen platform, connect it to your CRM, website, and sales tools, and migrate existing contacts cleanly.

03

Workflow & Sequence Build

Build every automation - lead capture, nurture sequences, sales handoff triggers, re-engagement campaigns, and reporting dashboards.

04

Testing & Refinement

Test every workflow with live contacts. Review deliverability, open rates, and conversion data before full rollout.

05

Launch & Optimise

Go live, monitor closely for the first 30 days, and refine sequences based on real performance data.

06

Ongoing Management

Monthly performance reviews, A/B test implementation, new sequence builds, and database management as your business evolves.

FAQ

Common questions

HubSpot or Marketo - which is right for us?

HubSpot is the right choice for most SMBs and mid-market companies - powerful, well-supported, and excellent value. Marketo is for enterprise B2B with complex multi-touch journeys, Salesforce dependency, and a dedicated marketing ops team. We'll recommend the right platform after understanding your team size, tech stack, and complexity.

We already have HubSpot but barely use it - can you help?

This is actually one of our most common engagements. We audit your current setup, clean your database, rebuild your workflows properly, and train your team to actually use it. Most clients see significant improvement within 60 days.

How do you measure the success of marketing automation?

Lead-to-MQL rate, MQL-to-SQL rate, email engagement metrics, pipeline velocity, and revenue attributable to automated campaigns. We set baseline KPIs at the start and report against them monthly.

Do you manage the platform ongoing or just set it up?

Both. We offer one-time implementation projects and ongoing monthly management retainers. Most clients start with a setup and then move to a lighter-touch monthly retainer for optimisation and new campaign builds.

Ready to turn your CRM into a revenue engine?

Book a free marketing stack audit. We'll review what you have, identify the biggest gaps, and show you exactly what a well-built automation system could do for your pipeline.